Seize Your Advantage
Improve your external communications.
Strengthen your internal teams.
Navigate challenges to achieve your ambitions.
It’s a challenge to keep your external communications up-to-date and your internal teams running smoothly, particularly during times of rapid growth or change.
Sente works with you to develop specifically targeted and highly structured brand and messaging strategies, and trains your internal teams to execute those strategies to build compelling messaging.
We also provide training that takes a fresh approach to leadership and mentoring, resulting in advanced leadership skills and stronger internal teams throughout your organization.
Brand Reimagined
Traditional models don’t work for everyone.
Perhaps you don’t want or even need to work with a creative agency. Who wants to shell out exorbitant fees for a marketing communications plan that doesn’t make sense for their organization? Or worse, end up being dependent on the agency who created it?
We’ve flipped the script.
Our experience has shown us that you can achieve better outcomes when you train and equip your own internal staff to design brand frameworks and messaging strategies that work for you.
Traditional Agency
Pay up to tens of thousands of dollars in fees
Receive instruction on how you should message
Be kept out of secret internal agency processes
Have your messaging dictated to you in a way that can lead to internal disputes
Sente Approach
Achieve a comprehensive messaging strategy that pays for itself over and over for a fraction of what agencies charge
Make your own messaging decisions
Learn models, frameworks, processes, and tools that allow you to be successful far into the future
Get all parties on the same page, creating additional effectiveness and efficiency
Power Comes From People
The true strength of your organization is its people.
But it can be complicated to actively develop leadership potential among your staff and continue to help your employees grow. That’s why we’ve designed an entirely new approach to leadership development.
Because everyone inside your organization has leadership potential.
Instead of relying on titles and positions to decide who the “leaders” are, we train organizations to think about leadership differently.
We help every single one of your employees realize their potential—and then we teach them how to apply what they’ve learned in highly effective ways throughout your organizational structure.
It’s not about upending your org chart, it’s about maximizing the potential of each individual.
Similarly, we’ve moved away from the traditional “expert and novice” view of mentoring towards a model that allows each person to use their own personality and experience to help others. This model encourages better communication, increased camaraderie, and stronger teams.
Our training programs allow you to infuse these ideas into the culture of your organization to reap extraordinary benefits.
Brand and Messaging Audit
$500-$1000
Are you concerned that your message might not be clear or compelling enough for your target audience?
We review your brand collateral and provide an honest assessment of where you are and what you might want to think about.
Brand and Messaging Development
$2500-$4500
Are you changing direction? Adding new products or services? Expanding in meaningful ways? Do you have something new to say to prospective customers?
We work with you to develop a comprehensive brand and messaging strategy that appeals to both emotion and reason, driving the exact decisions you want your audience to make.
Brand and Messaging Strategy Training
$7500
Are you looking to strengthen your internal team to achieve long-term communications success?
We have a novel training program that leverages your team and our expertise. Not only do we build a highly structured brand and messaging strategy, but we also to teach those skills to your team so that they can effectively execute and extend the strategy as needed.
Leadership and Mentoring Training
$3000
Are you looking to strengthen your teams and improve communication and collaboration?
We have created a fresh approach to leadership development and mentoring that makes the most of each person’s potential and enhances leadership skills throughout your organization.
Leadership and Mentoring Coaching
$300 per session
Are you taking proactive steps to develop more effective leaders but aren’t seeing the results you’re after?
We assess what you’re doing, why it might not be working, and recommend changes to improve outcomes.
Custom Engagement
Price Varies
Aren’t quite sure exactly what you need, but have a clear picture of the challenge you’re facing?
We customize packages to bring our experience to bear on the specific situation in which you find yourself. The consultation is free—reach out to us to start a conversation about what best fits your needs.
A well constructed brand strategy is vital for your organization.
When it’s done right, not only will you have a guide to inform all your communications, but it will also get everyone in your organization on the same page—thinking and communicating about your company in the right way.
But implementation of a strategy involves writing stuff. Finding the right words makes all the difference.
For that reason, we partner with professionals to provide copywriting services for your business. And we can write for you regardless of whether or not you purchase any of our brand strategy or leadership and mentoring training packages.
Nathan Uno, Cofounder
I’ve spent nearly a decade working with organizations in and around the Chicago area. During that time, I’ve developed a number of models and frameworks designed to demystify the idea of ‘brand.’
I’ve now successfully shared my concepts with a wide variety of organizations and teams, including staff from the highest executive level to the lowest ‘boots on the ground’ level. My experience has convinced me that anyone can learn how to apply brand principles to help move their organization forward.
“I loved working with Nathan to understand the process of building brand frameworks that make our work more compelling. We all learned so much and enjoyed every minute of it.”
Why Sente?
The Japanese word “sente” essentially means “to move first.” It’s often used to indicate the player in a game who has the initiative and is making moves that force a response from their opponent.
Our goal is to support organizations and take full advantage of their strengths as they press their initiative, helping them to achieve positive outcomes that exceed expectations.